Many thanks to Ms. Julia Davis, from Kaiser Family Foundation, for her fabulous presentation in class. (And, my apologies for taking so long to get to this post!) For those of you who would like to review her presentation, which I highly recommend, I've made it available via the Blackboard system.
There were a number of themes that her presentation brought together, and that others have already noted on their blogs, so I won't repeat those comments here.
I do want to highlight a couple of things about the work that Ms. Davis and KFF are doing that's relevant for our discussions in this class. One of these is the way the KFF seeks to selectively include their "brand" name on their public health campaigns. I think this raises some interesting questions about how we evaluate information that we see online, or in other forms of media.
I'd also like you to note how frequently they change their campaigns and how pervasively they saturate a given target area. I really think that in this way they are the leader in developing public health campaigns; this is especially true when you look at their track record in developing media partnerships.
The other area that KFF leads in, and that I mentioned in our discussion in class, is in the area of evaluating the effectiveness of their research. If you haven't found this on your own, you should definitely take a few minutes to explore what they have done around evaluating the effectiveness of public health campaigns. It's exemplary.
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