This is a short video (2:23) about the importance of universal education for girls (hat tip: Arlen). As you probably already know, there are a lot of positive health outcomes associated with higher education for girls, and this video drives home that point nicely in a very short amount of time:
Why does this work so well? What are the elements that give this short video impact?
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4 comments:
I love this video. I think it works for several reasons:
1. music- just amazing
2. narrative storyline that uses just words so we can have our own interpretation/visualization with the same idea--> girls are important and they need our help
3. illustrates how small steps can have a huge impact for everyone
4. duh, total tear jerker!
Amazing how a video under 3 minutes can grab your attention immediately and bring about change in your heart. The "Girl Effect" video promotes social change with the start of just one individual. The use of play with words in this video (whether through a storyline or with questions) gives viewers the opportunity to invoke images in his/her mind. Reading the words forces the viewer to pay attention and to follow along. Without showing images of young girls, it allows the viewer to interpret that this could be any particular young girl in the world. The music is powerful. It starts off with the sound of almost like a child's music box. As the video moves along to state its message, the chords of the piano become stronger and louder, grabbing the viewers attention even more. This video was straight- to- the- point, though a little fast with the words for me, I overall enjoyed it.
This was very powerful. The music moved you through age changes and into a full blown powerful, never stopping, never looking back woman.
As Arlen pointed that, the music is fantastic. And it works here, in terms of reaching the audience, in part because it's current, it's hip - reminded me immediately of the movie Once - which helped draw me in, keep my interest. Anything too schlocky would have been a turn-off; this - this - was art. As too, was the use of text effects, keeping you wondering not only what they would do next, but how the storyline would develop along with it.
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