Researchers at UMass and Syracuse have just published a study called, "Using Sequential Email Messages to Promote Health Behaviors: Evidence of Feasibility and Reach in a Worksite Sample," that some may find interesting.
The study, which you can read here, surveyed 960 employees at a worksite of a large insurance company, then:
"participants received daily emails, Monday through Friday, for 26 weeks. The emails provided (a) succinct strategies to encourage physical activity or increase fruit and vegetable intake and (b) links to detailed Web-based information and tools. Program reach was assessed by the number of emails opened, measures of sustained participation over 6 months, and the number of health-related Web-links clicked."
While the title of the research article suggests that the email messages "promote health behavior," in fact, what the researchers are measuring is whether or not the study participants opened email or visited health-related websites. Although they found fairly high rates of "email opening" over time (and these did not vary by gender, age, income, education, ethnicity, or baseline health behavior), whether or not there is a connection between health-related "email opened" and actual health behavior change, remains an open question.
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